Our Story

Wild Bill's Western Store, one of the "Must See" locations in Dallas, has been a part of the Downtown Dallas landscape for 50 years. It stands as a beacon in remembrance of the history of the city and of the integrity for which legends are associated.

Bill Dewbre, owner of Wild Bill's, was born and raised in the DFW area. His family owned a Leathercraft business across the street from the State Fair of Texas in the 1940's and many of the leather tooling patterns designed by his father are still being used by boot & saddle makers today. At an early age, Bill began to learn the craft of creating western works of art and he has continued to refine his skills in the western goods and leather industry. Bill has proudly represented the fine state of Texas for many years and has the honor of being called "The Western Ambassador for the City of Dallas". His rugged cowboy spirit and untamed heart has made him known to many as "Wild Bill".

Wild Bill's Western Store is NOT a chain store and they're proud of it! There is a special feeling that comes from a family owned business. It comes from the fact that the owners and many of the staff have worked together for years, becoming like family themselves and investing their hearts in what they do. It's a combination of personal warmth, an atmosphere created by the carefully selected design features in the store and the loving way the buyers select only the best quality and most beautiful items to offer to the guests who visit their store. Their goal is to share the same passion and spirit for which cowboys, cowgirls, and western heroes are known with anyone who comes in their path.

Wild Bill's Western Store is located in the West End Historic District of Downtown Dallas. The minute you stand in front of the store, you will begin to understand and experience the warmth and strength of Texas Heritage. A 20 foot longhorn and 10 ft. Silver & Gold Buckle are displayed above the entrance to the store. The awnings on the side of the store are covered in beautiful artwork of the Old West. Visitors to Dallas take thousands of pictures each year of this unique site.

As soon as you enter the store you will feel and experience firsthand the warmth of the Texas Spirit as you inhale the rich smell of leather. You will enjoy browsing through a beautiful selection of the boots, hats, western apparel and accessories that help make Texans feel so proud and bold. The Friendly Spirit of the West is captured at Wild Bill's by celebrating the western lifestyle, the warmth of heart and the pleasure of a wonderful shopping experience. You may even see the familiar face of one of the many celebrities who shop at Wild Bill's.

Relax in a Texas longhorn chair while you choose the perfect pair of boots from a selection of thousands of beautiful boots.

Sit in saddle bar stools at the original bar that remains from the early days when the building was used for the first Drug store of Dallas. Watch the steam exploding into the air from a set of authentic Texas longhorns while your cowboy hat is being custom shaped & sized just for you.

In addition to the western store, Bill and his staff create western themed events and share that Texas friendly Spirit with corporations from across the globe. When Bill discovered a high demand for western items in the special event and corporate party industries, he knew it was his duty to bring his brand of Texas friendliness mixed into every boot and hat brought to the event.

Wild Bill's Western Store can ONLY be found in the heart of Downtown Dallas in the West End Historic District. Bill and his staff have been privileged to present quality boots, hats, belts, buckles, and other western items to VIP guests of companies like National Geographic, Google, Twitter, Disney, Fox Sports, BMW, Hewlett-Packard and many more.

Bill always says, "A stranger is just a friend you haven't met yet." So come on in and meet your new friends.


You Are Invited To Visit

A place that has warmth and rich Texas Heritage.
A place where people will take the time to help you find an authentic Texas wardrobe
A staff all about building a lasting, meaningful relationship.
Visit Wild Bill's Western Store and give them a Texas "Howdy"