About Wild Bill's

Our Story

Wild Bill’s Western Store, one of the “Must See” locations in Dallas, has been a part of the Downtown Dallas landscape for 60 years. It stands as a beacon in remembrance of the city’s history and the integrity with which legends are associated.

Bill Dewbre, the owner of Wild Bill’s, was born and raised in the DFW area. His family owned a Leathercraft business across the street from the State Fair of Texas in the 1940s, and many of the leather tooling patterns designed by his father are still being used by boot & saddle makers today. At an early age, Bill began to learn the craft of creating western works of art, and he has continued to refine his skills in the western goods and leather industry. Bill has proudly represented Texas’s fine state for many years and has the honor of being called “The Western Ambassador for the City of Dallas.” His rugged cowboy spirit and untamed heart have made him known to many as “Wild Bill.”

Wild Bill’s Western Store is NOT a chain store, and they’re proud of it! There is a special feeling that comes from a family-owned business. It comes from the fact the owners and many staff have worked together for years, becoming like family themselves and investing their hearts in what they do. It’s a combination of personal warmth, an atmosphere created by the carefully selected design features in the store, and the loving way the buyers choose only the best quality and most beautiful items to offer to the guests who visit their store. Their goal is to share the same passion and spirit for which cowboys, cowgirls, and western heroes are known with anyone who comes in their path.

Wild Bill’s Western Store is in the West End Historic District of Downtown Dallas. The minute you stand in front of the store, you will begin to understand and experience the warmth and strength of Texas Heritage.  Displayed above the entrance to the store a 20-foot longhorn and 10 ft. Silver & Gold Buckle. Beautiful old west artwork covers the awnings on the side of the store. Visitors to Dallas take thousands of pictures each year of this unique site.

As soon as you enter the store, you will feel and experience firsthand the warmth of the Texas Spirit as you inhale the rich smell of leather. You will enjoy browsing through a beautiful selection of boots, hats, western apparel, and accessories that help make Texans feel so proud and bold. The Friendly Spirit of the West is captured at Wild Bill’s by celebrating the western lifestyle and the pleasure of a warm and inviting shopping experience. You may even see the familiar face of one of the many celebrities who shop at Wild Bill’s.

Relax in a Texas longhorn chair while you choose the perfect pair of boots from a selection of thousands of beautiful boots.

Sit in saddle bar stools at the original bar from the early days when the building was Dallas’s first Drug store. Watch the steam exploding into the air from a set of authentic Texas longhorns while your cowboy hat is being custom shaped & sized just for you.

In addition to the western store, Bill and his staff create western themed events and share that Texas friendly Spirit with corporations from across the globe. When Bill discovered a high demand for western items in the special event and corporate party industries, he knew it was his duty to bring his brand of Texas friendliness mixed into every boot and hat brought to the event.

You can only find Wild Bill’s Western Store in the heart of Downtown Dallas in the West End Historic District. Bill and his staff have been privileged to present quality boots, hats, belts, buckles, and other western items to VIP guests of companies like National Geographic, Google, Twitter, Disney, Fox Sports, BMW, Hewlett-Packard, and many more.

Bill always says, “A stranger is just a friend you haven’t met yet.” So come on in and meet your new friends.


Make Time To Visit Wild Bill’s Western Store

It’s a place that has warmth and rich Texas Heritage.
A place where people will take the time to help you find an authentic Texas wardrobe
The staff is all about building a lasting, meaningful relationship.
Visit Wild Bill’s Western Store and give them a Texas “Howdy.”