De Telegraaf Dutch Newspaper Highlights Wild Bill's Western Store as a Must-Visit Destination in Dallas
June 15, 2026 - As thousands of international soccer fans descend on Dallas for the FIFA World Cup, one of the Netherlands' largest newspapers, De Telegraaf, recently highlighted the city as a destination unlike any other.
Their feature explores Dallas' fascinating contrasts—from its pivotal place in American history to its unmistakable cowboy culture—and encourages Dutch travelers to experience the authentic spirit of Texas beyond the stadium.
For many visitors, that journey starts with a cowboy hat.
Dallas: More Than a Host City
The article describes Dallas as a city where modern skyscrapers stand alongside reminders of its rich and sometimes complicated past. Visitors are encouraged to explore Dealey Plaza, the Sixth Floor Museum, Fort Worth's Stockyards, rodeos, and the neighborhoods that helped shape the Texas identity recognized around the world.
But perhaps the strongest image of Texas remains its western heritage.
The cowboy is still very much alive here.
De Telegraaf's Take on Wild Bill's
In the article, the reporter writes:
"Anyone who wants to experience a bit of the Dallas cowboy atmosphere can visit Wild Bill's Western Store, full of cowboy hats and boots. A quality cowboy hat with matching boots costs between $400 and $800, the manager proudly explains."
The article goes on to describe the experience inside the store:
"Next to the register is a display case with a steaming hot branding iron, while customers sit on stools shaped like horse saddles."
The reporter also noticed another uniquely Texan detail:
"Hanging from the manager's belt is a holster with a pistol. 'Yes, it's real,' he says. Open carry is legal in Texas for adults over 21 without a criminal record."
The journalist humorously adds that while international visitors cannot legally purchase a firearm, they can always leave Texas with an authentic western holster instead.
For us, the article perfectly captures what makes Wild Bill's special: we're not just a retail store—we're an authentic Texas experience.
Step Into an Authentic Texas Experience
Located in the Historic West End, just steps from Dealey Plaza, Wild Bill's offers far more than western apparel. It gives guests the opportunity to become part of the tradition.
Whether you're trying on your first cowboy hat, finding the perfect pair of boots, or creating a personalized keepsake, every visit is an experience.
Our team helps guests:
- Find the perfect cowboy hat
- Steam and shape hats for a custom fit
- Add feathers, hat bands, and accessories
- Create custom branding with personalized leather stamping
- Discover authentic Texas gifts to remember their trip
It's no surprise that an international publication chose Wild Bill's as one of the best places to experience genuine Texas culture.
A Favorite Stop for International Visitors
Every year we welcome guests from around the world, but this summer promises to be especially exciting.
With Dallas hosting multiple FIFA World Cup matches, supporters from Argentina, England, Japan, Croatia, and many other nations are discovering the city and embracing western style.
It's common to see visitors leave wearing the cowboy hat they selected just minutes earlier, proudly carrying home a piece of Texas.
Many even personalize their hats with custom branding to commemorate their trip.
More Than Shopping—A Texas Memory
The best souvenirs tell a story.
A cowboy hat shaped by hand.
A pair of boots fitted by experts.
A leather tag branded with your initials.
A photo under our iconic giant cowboy boot.
These are the moments visitors remember long after they leave Dallas.
Visit Wild Bill's During Your Dallas Adventure
Whether you're in town for a World Cup match, exploring the Historic West End, or simply looking for an authentic Texas experience, we invite you to stop by and see why Wild Bill's has become a must-visit destination for travelers from around the globe.
Grab a complimentary beverage, meet our knowledgeable staff, and let us help you create your own Texas story—one hat at a time.
As recognized by one of the Netherlands' leading newspapers, Wild Bill's isn't just a place to shop—it's where visitors experience the true spirit of Texas.
Welcome to Wild Bill's Western Store. Welcome to Texas.